Why did you update your branding?

As our Bounce Family has expanded, we have witnessed true transformation in many individuals and we too wanted to embrace the same sense of growth. 

Our original slogan, “Where Fitness Meets Fun!” tapped into the nature of bouncing as a really enjoyable activity combined with results-focused exercise. While these two ideas are core to JumpSport, our community has shown there is more to bounce than we originally realized.

• Bright. Bounce lifts your spirit, soothes your soul, and boosts your confidence — anything is possible. 
• Passionate. Bounce draws you back daily because you love your workout and the community so much.
• Strong. Bounce strengthens every cell in your body with every jump. 
• Determined. Bounce pushes you to be your best and never settle for anything less.
• Empowered. Bounce fills your cup and prepares you to tackle your day, head-on.

Bounce evokes a sense of freedom and we wanted our brand visuals to mirror this as much as possible through new, vibrant colors, strong and bright imagery, and cleaner, more empowering styles. 

Logo

A circle represents totality, wholeness, continuity, limitlessness, and cyclic movement. Our trampolines and bounce workouts welcome everyone into our inner circle — the JumpSport Bounce Family — where each one of us discover our full potential. The circle also emulates a feeling of community. Our new logo reflects this circular embrace, promotes forward and free movement, and exemplifies the empowerment we want every bouncer to feel.

Colors

Strong, vibrant, and free. Every bouncer should feel passionate about their workout and introducing pops of color inspires and brings joy.